Kanye West told Bloomberg on Monday he plans to exit his corporate partnership contracts with shoemaker Adidas and clothing retailer Gap once they expire
(NEW YORK, NY) Business News: HipHop & Fashion Mogul Kanye West has taken to Instagram, as he often does, this time to air his qualms with Gap. In a series of posts, beginning with one captioned “Gap held a meeting about me without me?”
and followed by another claiming Gap both copied a design from Yeezy Gap Engineered by Balenciaga and canceled a photo shoot with his kids in Japan without his knowledge, West threatens to part ways with the company. Drama!
The rapper has reportedly signed a 10-year deal with Gap, and his newest collection hit stores (piled in 40 oversize Frakta bags instead of hanging on hangers) last month. In a six-minute video Ye posted to Instagram, in which he seems to be talking to, or rather at, a group of Gap executives, he says: “This is Sparta. This is not celebrity marketing. This is not a collaboration.
“This is Sparta. This is not celebrity marketing. This is not a collaboration. This is a life mission.” He goes on to mention that he loves Gap but feels held back by the company’s decisions regarding his line, stating how “insane” he felt it was to have canceled pre-orders of the blue jackets and to never put on a fashion show. He threatened to go somewhere else with his ideas.
During the monologue, his audience mostly remained silent, except for in one instance when they began clapping. West fired back, saying: “Don’t fucking clap,” followed by a threat to quit altogether. “In Virgil’s name,” he said, invoking the late Off-White designer Virgil Abloh. “In my mama’s name. I’m telling you what it is.”
